Articles
Practical, plain-spoken guides you can act on yourself. No tricks, no jargon, no page-one promises.
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How to tell whether your SEO is actually working
The numbers worth watching, the ones that mislead, and how to judge for yourself whether the money you are spending is doing anything.
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What your customers actually type into Google (and how to find out for free)
Four free ways to find the words your customers really use when they search, and how to turn them into pages that answer the question properly.
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Getting your Google Business Profile right (and asking for reviews without breaking the law)
The three factors Google says decide local results, turned into actions you can take this week, plus the legal line on asking for reviews in Australia.
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A 20-minute website health check you can do yourself
Seven checks any business owner can run in about twenty minutes, using free tools, before paying anyone for SEO.